Website Redesign

Live UX improvements and a vision for ORANJEGROEP’s future website

Project Snapshot

At ORANJEGROEP, a Dutch recruitment company for blue-collar workers from Eastern and Southern Europe, I worked as the sole UX designer. My goal was to improve the outdated, difficult-to-navigate website—both through immediate fixes within a restrictive CMS and by designing a future-ready version in Figma for a WordPress rebuild. The aim was to create a more intuitive, mobile-friendly experience that supports job seekers and clients with clearer structure, trust, and accessibility.

The new design is expected to reduce bounce rate by up to 40%, improve credibility through testimonials and content clarity, and increase job application conversions with a streamlined contact and recruiter flow.

Problem

The existing website was cluttered, confusing, and not optimized for mobile—despite most users accessing it from their phones. The structure was unclear, the content poorly written, and there was no logical flow for users to follow. Recruiters struggled to direct users through the site, often resorting to WhatsApp for support. The rigid CMS made even basic changes difficult. In today’s digital landscape, a clean and user-friendly website is expected—especially for an international recruitment agency.

Two-Phase Approach: Live Fixes + Future Redesign

This project unfolded in two phases: first, I improved the live website within the limitations of the existing CMS, and then I designed a future-ready version in Figma for the upcoming WordPress rebuild.
Instead of waiting months for development, I applied essential UX and branding improvements directly to the live site — ensuring users experienced a clearer, more trustworthy interface right away.

Design Process

Competitor Analysis

Key Takeaways:

  • Multilingual Support: Most competitors offer websites in workers’ native languages (e.g., Romanian, Polish). Some lack English versions.

  • Job Listings: Filterable job sections are usually available on the homepage.

  • Clear CTAs: Prominent “Apply” buttons are common and easy to find.

  • User Experience: Layouts are generally intuitive, though some sites use low-quality visuals or feel overcrowded.

  • Social Media: Instagram reels with real workers perform best. Most competitors lack consistent posting or engagement.

  • Extra Value: Some offer practical info on housing, insurance, and life in the Netherlands—adding credibility.

User Research & Insights

To understand our users, I combined direct communication with applicants via Facebook Messenger and WhatsApp with informal interviews with internal recruiters who interact with job seekers daily.